You earned the certification. Now let's build the practice.
A six-week business foundation for certified grief coaches, built from the ground up for the tenderness of this work.
Doors close with cohort start. The next cohort will be offered at $1,497.
If this sounds like you, keep reading.
You finished your grief coach certification. You felt proud. You pictured the practice. And then, quietly, a different feeling showed up.
You do not know what to actually do next.
You have a certificate in your inbox and no website. You have a gift for sitting with grievers and no way for them to find you. You have ideas and no clue how to price them. You have a calling and no business plan.
You have searched. You have watched free videos. You have read other grief coaches online and wondered if you sound too quiet, too unclear, too late.
None of it is your fault. The certification taught you how to coach. No one taught you how to start a coaching practice. That is the gap, and it is the whole reason this bootcamp exists.
This bootcamp is for certified grief coaches, wherever you are starting from...
- You are brand new to the business side and starting from the very beginning.
- You are a certified coach who has been working as a hospice chaplain, social worker, bereavement volunteer, or spiritual director for years, and you are ready to formalize that work, name it, and build it into a coaching structure.
- You have started but stalled, with a website gathering dust or a pricing page that still feels wrong.
- You have a full-time job, small children, or caregiving responsibilities, or any other real-world reason your hours are limited.
- You serve more than one grief population and need help building an offer that feels coherent rather than scattered.
The quiet cost of staying stuck.
Let's be honest about what happens when new coaches cannot figure out how to launch.
Certifications get filed away and forgotten. The investment you made sits unused.
The grievers who needed you go without. They cannot find you if you are not out in the world.
The calling that lit you up slowly dims. Not because it was not real, but because stalling takes a toll.
You eventually tell yourself it was not the right time, and quietly let the dream go.
I have watched this happen to too many coaches. I built this bootcamp so it would not happen to you.
Let's talk about what this would cost the other way.
Before you see what the Rooted & Ready Launchpad costs, here is what it would take to piece this together any other way.
Hire a private business coach
$3,600 to $7,200+
A one-on-one business coach experienced with grief and wellness practices runs $300 to $600 per session. You would need at least twelve sessions to cover the ground we cover here. That is before the courses, templates, and scripts you would still need to find.
Buy a generic online course
$400 to $1,000
Most business courses for coaches are built for life coaches, health coaches, or business consultants. None of them know the particular tenderness of grief work. You would spend the money and still feel unseen.
Figure it out yourself over the next year
$12,000 to $30,000+
This is the option most certified coaches choose by default, and the most expensive one. A year of not earning while you figure it out is forgone income. Not to mention every griever who needed you and could not find you.
The Rooted & Ready Launchpad
$997
Six weeks. A complete curriculum built specifically for grief coaches. Six live group calls. A cohort of peers walking alongside you. Every worksheet, script, and tech decision made clear. The only option built from the ground up for the work you actually do.
The question is not whether building your practice will cost you something. It will. The question is which cost you are willing to pay.
What the next six weeks look like.
Each week builds on the last. By Week 6, you will have everything you need for a real, working practice.
Your Identity as a Coach
The Three Layers of Identity (Voice, Story, Calling), the four blocks that keep coaches from speaking with clarity, including the quiet comparison to a clinical standard you were never trained to meet. Plus a five step Coaching Philosophy Builder.
Your Offer
Unique Value Proposition, Ideal Client, Niche, and Coaching Modalities (one-on-one, group, workshops, retreats, blends). A compassionate section on pricing and the quiet belief that grief support should be free. Sliding scale and community rates with floor and ceiling structure, distinguished clearly from guilt-based defaults.
Your Digital Front Door
The five pages every grief coach's website needs, plus the minimum tech stack that does not overwhelm you. Email list setup, booking tools, and a lead magnet framework for drawing the right people into your orbit before they are ready to book.
Social Media That Honors the Work
What your future clients are actually searching for, and two complete paths to your first clients: content-based attraction and relationship-based referral. The four content pillars. A full guide to showing up in your community through funeral homes, hospice programs, hospital social workers, therapists, EAPs, chaplains, and church bereavement ministries.
Finding and Inviting Your First Clients
Where your first five clients actually come from, and why it is almost never Instagram. The Soft Launch Letter to thirty to fifty people in your life. The full Referral Network framework. A six step Discovery Call that feels like sanctuary. The Money Conversation, word for word, with the three most common hesitations and how to answer them.
The Sustainable Practice
How to build a practice that can hold you for years, not six months. Protecting your energy. Setting boundaries that serve the work. The ninety day plan that carries you past the bootcamp and into your real launch.
Building on the Side
For the coach whose weeks are already full. A practical module for coaches with a full-time job, small children, caregiving responsibilities, or a chronic condition. The five hour practice. Time-blocking for limited schedules. A Minimum Viable Offer for a working parent: two clients a month, ninety minute sessions every three weeks, no retainer until the practice is stable. Permission to grow slowly on purpose.
Six weeks of showing up together.
Every live call is built around the work you completed that week. You arrive with something to work on. You leave with something sharper.
The schedule. All six sessions at 2:00 PM Eastern. We finish a week before Christmas.
One small adjustment: we meet on Wednesday, November 25 instead of Thanksgiving Day so you can be with your people. If the night before Thanksgiving is busy for you, the recording is up within twenty four hours, so you will not fall behind.
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Week 1
Thu, Nov 12Coaching philosophy workshop. Coaches read their first drafts aloud and the cohort helps refine them.
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Week 2
Thu, Nov 19UVP and pricing practice. We polish unique value propositions aloud and practice saying prices until the face does not flinch.
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Week 3
Wed, Nov 25Website and email review. Coaches share About page drafts and lead magnet ideas for live feedback. (Shifted from Thursday so we are not meeting on Thanksgiving.)
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Week 4
Thu, Dec 3Content or referral plan review. Bring a drafted post or your referral outreach plan.
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Week 5
Thu, Dec 10Discovery call and money script practice. The most practical and often the most nervous call of the bootcamp.
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Week 6
Thu, Dec 17Closing and looking forward. A ceremonial call that honors the work and sets intentions for the ninety days ahead.
All calls are recorded. If you miss one, the recording is added to the course curriculum within twenty four hours.
What's included.
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Six comprehensive written lessons delivered weekly to your inbox and course portal. Yours to keep and revisit any time.
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Six 90-minute live group calls with Terri, all recorded for replay within twenty four hours.
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Every worksheet, script, and template — UVP builder, ideal client sketch, sliding scale planner, soft launch letter, discovery call script, money script, referral starter list, and ninety-day plan.
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A private cohort community, a gentle, moderated space for questions and connection between calls.
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The Building on the Side bonus module for coaches with a full-time job, small children, or caregiving responsibilities.
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Lifetime access. Once you are in, you are in. All lessons, worksheets, and recordings stay with you for future seasons of your practice.
What you will have when you finish.
Concrete, named, and yours. Six weeks from now, this is what you walk away with.
A written, refined coaching philosophy you can put on your About page and bring to every discovery call.
A clear Unique Value Proposition in one honest sentence.
A complete first offer with name, structure, price, payment plan, and sliding scale decision.
A website framework with your core pages drafted.
A content or referral visibility plan built around your actual capacity.
A thirty-person soft launch list with your message template ready to send.
A referral network starter list with three professionals or organizations identified and your introduction drafted.
A word-for-word discovery call script practiced out loud.
A ninety-day plan for your first three months in practice.
A Certificate of Completion marking your passage from certified to practicing, ready to add to your About page, LinkedIn profile, and anywhere you present your credentials.
A cohort of grief coaches who started this work alongside you and who are now part of your professional community.
Founding cohort bonuses.
Join this first cohort and you receive three extras not available in future rounds.
Welcome one-on-one call with Terri
A fifteen-minute welcome call before Week 1 begins. Meet me before we meet the cohort, ask your questions, share your hopes, arrive already grounded.
Terri's personal discovery call template
The exact questions Terri still uses in her own practice today, including the language for the money conversation, ready for you to adapt from Day 1.
Bonus follow-up live call
Thirty days after the bootcamp ends, the cohort gathers again. We check in, celebrate wins, troubleshoot stalls, and make sure you are moving forward.
"Grief coaching is too important to leave to guesswork. You did not earn your certification so it could sit in a drawer. You earned it because there are people waiting for what only you can offer."
Terri Chaplin, grief companion & educator
The bridge I wish someone had handed me.
I am Terri Chaplin, a grief companion and educator. I have sat with grievers in the first week of loss and the tenth year. I have watched certified coaches, brilliant at the work, stall out because no one ever taught them how to build the practice around it.
I built the Rooted & Ready Launchpad because grief coaching is too important to leave to guesswork. You did not earn your certification so it could sit in a drawer. You earned it because there are people waiting for what only you can offer.
This is not hustle culture. This is not guru energy. This is the steady, grounded work of building a practice that honors your calling and your capacity.
Come as you are. Bring your questions, your doubts, your hopes. Let us build this together.
With you in the work,
Terri
Your investment.
Join the founding cohort at the lowest price this bootcamp will ever be offered.
Need more flexibility? At checkout, you may also see Affirm or Afterpay options through my platform. Depending on your location, these can extend payments across six to twelve months. Terms are set by the provider at checkout.
A few questions you might be sitting with.
I have been certified for years and still have not launched. Is this for me?
Yes. More than half the coaches who come to me have been sitting with their certification for a year or longer. The bootcamp is designed for exactly this moment, wherever you are starting from.
I was certified by a specific program. Does that matter?
No. Whatever grief coach certification you earned is enough to begin. The work we do here is about building the practice around your training, not questioning it.
I have a full-time job and three kids. Will I actually have time for this?
Yes. The lessons are self-paced, every call is recorded, and the Building on the Side bonus module is designed specifically for you. We will build your practice around five hours a week, not fifty.
What if I am not comfortable with social media?
Week 4 teaches two complete paths. One is content-based. The other is relationship-based referral through funeral homes, hospice, therapists, and community partners. You can choose the one that fits your season.
What if I cannot make every live call?
Every call is recorded and posted within twenty-four hours. You can watch replays and submit questions ahead of time. Live is better when it works for you, but replay is a real option, not a consolation prize.
What if I need one-on-one support beyond the bootcamp?
Bootcamp alumni are invited into ongoing mentorship options once the six weeks are complete. We will talk about those in Week 6.
What is your refund policy?
Cost of enrollment is non-refundable.
Somewhere, a woman in the worst year of her life is searching for a grief coach who understands what she is carrying.
She cannot find you yet.
She will find you when you launch.
Every week you wait is a week she waits too. Come build the practice. Six weeks from now, you will be a different kind of coach. The kind with clients.
$997 full pay, or three monthly payments of $350